Ecommerce & Crowdfunding
Crowdfunding can help revitalize ecommerce in 2014 with a new low cost, high return marketing channel much like email marketing. The mobile revolution is hurting email marketing. There are more phones in America than people and curating email marketing is a favorite use of mobile technology.
Before leaving Atlantic BT to start CrowdFunde several customers complained of excellent list growth but poor open rates. CrowdFunde is a new tool that helps easily and inexpensively add crowdfunding to any website.
CrowdFunde asks users to contribute ideas, join clubs and provide User Generated Content. The desire to see what “crazy” ideas are being shared and ongoing gamification to reward and provide incentive for visits, shares and advocacy make CrowdFunde a value new “water cooler chatter” source.
As the first Ecommies shared, ecommerce is in a rut. Leading online merchants such as Amazon, REI and Williams-Sonoma are mashing up Free Shipping, Deal-of-the-Day, mobile and social commerce to engage, tell better stories and create a new more tribal ecommere.
but apparently that wasn’t enough so removed at request of the copyright holder. Will create a more original replacement soon.