If you read this Google Trends chart as ecommerce and crowdfunding are about to merge that is how we read it too. We’ve seen the power of tapping crowd wisdom online. Websites such as Quirky.com and Threadless.com create substantial acceptance before creating, printing, developing or molding a product.
Ecommerce teams already tap crowd wisdom with A/B testing, personas, segments and Multivariate Testing. Crowdfunde helps merchants test before testing. Here are a few examples to help explain how CrowdFunde works:
VIP Holiday Test
If an online merchant wanted to offer free shipping on all orders out and returns back this holiday season, but only wanted to make the offer either to a select group of VIPs or to “fangate” the offer they could create a CrowdFunde “Trigger” or “Tribe” Campaign.
Trigger Campaigns ask for a trigger to be met before allowing the next step. In our example the online merchant might ask VIPs to “enroll” in their Holiday VIP Shipping promotion with a $25 fee, a fee only charged if the trigger is met. VIPs could “buy” the offer for a reduced price for friends and so help their cause and be a hero to their tribe. The $25 fee could also be “paid back” in loyalty points or other incentives.
A “Tribe” promotion allows a select group to earn a special offer, unique content, invitation to an event or other social kudos for influencing enough people to earn the discount, event invitation or other perk. Tribe testing is a great way to test ideas and see observed behaviors. Promotions and loyalty tests that work with tribes can be rolled out to the website.
Once a promotion is rolled out the tribe may feel left out. Best to create a graphic to identify Tribe Tested (or something to that effect) so the smaller VIP group sees the benefit of their work across the website. Such a simple social acknowledgement will help a promotion tested and cultivated with your website’s tribes play great across social media because your tribe’s support is all but assured.
CrowdFunde Is Flexible
These two examples are only the beginning. CrowdFunde is flexible enough to help with every major ecommerce strategy, tactic and channel such as: